Skip to content
Sell From Love

Two Types of Selling— Which one do you use?

Love or Fear

There are two ways to sell. You can sell from love or you can sell from fear.

At any given time, you are selling in one of these two constructs.

Selling from love looks seamless and feels like you’re flowing downstream. It may not always be easy, but you walk away invigorated and energized, just like you feel after a good workout.

When you sell from love you look like you— meaning you’re not pretending to be someone you’re not. You’re authentic and you use your personality to connect with clients.

When you sell from love, you’re generous and you strive to give your clients the best options. Their interests come first. Selling from love doesn’t mean that fear is not present at times; what it means is that you don’t let it stop you from moving forward.

Selling from love means you act with courage and non-attachment to a specific outcome. When you sell from love, your road to success is wide open, unscripted, and organic. You can look to others for best practices and ideas on how to sell better or more, but know that when you embrace this philosophy, it’s a personal journey and a customized road to success.

This approach is creative, steeped in abundance and has an expanded winner’s circle. This means that there is a win for your client, for you the professional, for your company, for the community you live and work in, and for the world too!

“When stakeholders feel loved by a business, they will tend to love the business back and appreciate the value it is creating for them.

That means more than a transaction – it builds the experience of a community.

And an authentic community is practically the holy grail of business brands in today’s world.

How many marketing dollars are thrown away trying to manufacture a community around a brand, when a little bit of authentic love would go so much further?”   

– John Mackey, CEO Whole Foods

What is fear?

Selling from fear, on the other hand, can look desperate and needy. Instead of ease and flow, you’re frantic, awkward, and stumbling.

Selling from fear is rushed and hurried: you need to close the sale quickly or rush the client through the selling process so you can hit your target by the end of the month. When selling from fear, you lack natural confidence, so either you’re holding back because of doubt or you’re overcompensating by being overconfident and coming across as the know-it-all expert.

Selling from fear feels “salesy”. It’s that impression you don’t want to experience or leave with your clients. Consider the impact it has on your client. Selling from love lets your client know you care about them. They feel supported, understood, and they feel that you “get them”.

When you sell from fear your client feels like a number. They lose trust in you and this drives a wedge between you and clients. They feel confused and scared. When you sell from fear, clients sense it, and that fear will permeate through your relationship. They’ll feel hustled and pressured, and they may end up buying from fear.

You don’t want your clients to buy from fear. It will prevent you from building long-lasting relationships, creating advocates for your brand, and delivering a meaningful transformation.

Fear buys transactions: love fulfills a transformation. When you sell from love, you’ve created the perfect let’s work together invitation for your client.

Here’s a quick snapshot of these two types of selling? Which one do you find yourself in more often?

Selling From Love vs Fear

Now it’s over to you: What does selling from love versus fear look like for you? What is the impact on you and your client?

I’d love to hear for you!  Shoot me over an email:

Can’t wait to hear from you!

With love,


Stay Connected

PS: Have you heard about the Sell From Love Community?

This is a free, community of like-minded and like-spirited leaders, business owners and professionals who are devoted to showing up with authentic integrity, expanding their reach, and making a bigger impact.

Putting yourself out there, running a business or standing up in your leadership takes courage, conviction, and commitment. You don’t need to go it alone.

Each month I host live coaching calls where we explore the principles of how to Sell From Love.

We talk daily in our ‘off social media’ community network, I don’t want you to get distracted or fall prey to social media’s tactics to pull you away from your agenda, so we are not on Facebook.

My agenda is to keep you aligned to your agenda. Plus, each quarter we gather to do business planning, so you stay on track and feel supported to make big moves and hit your goals.

One of our members said this recently about our community call:

“I think about the time I spend on social media looking at everyone else’s ideas, playing ping pong with my brain, where as this call helped me focus more on my business and be prepared and feel ready to take on what’s next.”

Now wouldn’t you want some of this?

Join the Sell From Love Community where together, we build a better way to sell, work and live.

To learn more visit:

Share on:

Sell From Love Academy

For Coaches, Consultants and Advisors.

A new way to sell with ease, grace and integrity for a profitable business you and your clients will love.

Identify your Sales Gap

Are you selling from love or fear?
Identify your Sales Gap.


Email us by filling out the form below and we’d be delighted to help.

Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: