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The 3 Value Propositions You are Always Selling.

There are three value propositions you are selling at any given time:

Venn Diagram (3)

1. Your Individual Value: What are the unique skills, expertise, personality traits, experience, you bring that now one else does? How do you sell, build relationships, and solve problems differently from others? When you know your individual value, you know how you deliver your what. Everyone does the ‘what’ – they sell mortgages, mutual funds and insurance, or courses, consulting, and advice.  But what everyone does differently is the ‘how’. How do you sell? How do you build relationships? How do you solve problems? How do you get results?  Your clients get your ‘what’ (products/ services) anywhere, but they can only get your ‘how’, through you. Don’t underestimate the significance of your individual value. It gives you confidence, but more importantly builds meaningful connections.

2. Your Clients Value: Personal branding does a disservice to clients. The act of building a personal brand is self-centric, focused on you the person building a personal brand. What personal branding gets wrong is who your personal brand is for. It’s not about you, it’s about how your personal brand helps your clients get more of what they want and need. Do your homework, know your value, but don’t get engulfed in this navel gazing activity. Instead plunge into your clients’ world to uncover what they value. They want you to help them solve their problems (because have many), achieve their goals (because they want stuff), figure out how to live by their values (because it’s so hard) and darn it, fulfill their dreams (because they don’t want regret).  Act as a sherpa and be a guide helping your clients trek through the terrain of option overwhelm, difficult decision making, and realizing the results they want and deserve.

3. Your Offer Value: Be it price, features, or benefits, your offer is likely being compared to the competition. The only way we know it is better, or different, is through contrast.  Your offer needs to be compared to something or someone. Thus, competition is a necessary evil for clients to understand the value your products and services bring to the table.  But there is a way to win in this fierce competitive landscape without price discounts or countless freebies.  It lies in your ability to convey with conviction the transformation, not the transaction you deliver.   Your goal is not to sell an offer. It’s to facilitate a transformation. Your clients are seeking a change and it’s through your transactional offer they get to realize on that change.  This conviction comes only when you discern who your clients will be, what they will get to do, and what they will have, because of doing business with you.  This is imperative work for you to withstand your competition, but more accurately, give your clients the confidence they need to choose.  

Now it’s over to you, what ‘value’ are you unclear with? What ‘value’ can you improve communicating on to your clients? What ‘value’ will help you sell more and make more?

Email me at I’d love to hear from you.


With love,


To learn how you can be more confident, get more clients, and achieve exceptional results email Finka at or book a discovery call here


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Sell From Love Academy

For Coaches, Consultants and Advisors.

A new way to sell with ease, grace and integrity for a profitable business you and your clients will love.

Identify your Sales Gap

Are you selling from love or fear?
Identify your Sales Gap.


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Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: