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Introducing
SELL FROM LOVE ACADEMY

For Coaches, Consultants and Course Creators

A new way to sell with ease, grace and integrity
for a profitable business you and your clients will love.

Love Yourself 
Love Your Client 
Love Your Offer 
SELL FROM LOVE ACADEMY
will teach you how to...

EARN MORE PROFIT

REACH MORE CLIENTS

MAKE A BIGGER IMPACT

without fear, uncertainty, and doubt holding you back.

Before I tell you about this game-changing program, let’s talk about who this is really for…

You’re an ambitious, empathetic, change maker who loves your work but doesn’t love selling it.  You’re tired of struggling to get clients and are ready to build a business you love, that fear nor doubt, will hold you back from.  It’s time to use your special gifts to make a difference and create financial freedom for you and your family.

If you’re a Coach, Consultant, Workshop Leader or Course Creator that:

You are not alone!

There is another way… A better way to sell, work, and live:

SELL FROM LOVE ACADEMY is the modern, principled way to rise above the noise, differentiate your work, add value and deliver a transformation to your clients and community

With SELL FROM LOVE ACADEMY you will learn:

how to love yourself, love your client, and love your offer so you can earn more profit, reach more clients, and make a bigger impact.

Hi, I’m Finka, your guide and mentor here at the SELL FROM LOVE ACADEMY

For so long I thought I had to change who I was in order to fit into the world.  I wanted to be seen as being the right kind of person who delivered results, met clients’ needs, and never relented in order to be valued at my work.

I knew there had to be a better way, a better way to connect with clients, create solutions that solved their problems, and feel good about sharing what I had to offer.

Sell From Love is built on my more than two-decade career in sales and a foundation of research that included 235 global interviews with entrepreneurs, financial advisers, coaches, consultants, and service-based professionals. I’ve participated in more than 800 coaching sessions, observing leaders directly coaching their sales teams and helping them improve their sales coaching skills so that their teams could sell with confidence, build client loyalty, and grow their business.

There is a better way to sell, work and live!

If you’re ready to experience greater meaning in your work, reach the right clients and offer a valuable solution that people need, I can help you.

What I believe...

  1. I believe that most of us don’t consider ourselves as salespeople, yet we find ourselves in selling situations most of the time.
  2. I believe that selling is a skill you can learn and have ease, grace and dignity doing it.
  3. I believe that current sales tactics and practices are outdated and no longer work for the informed client.
  4. I believe that people don’t want transactions, they need and crave transformations.
  5. I believe that the secret formula to modern selling is authentic integrity, empathetic communication, and purposeful impact.
  6. I believe that love-based intentions and actions are fundamental to your business success over fear-based intentions and actions.
  7. I believe that we buy with our heart (emotions) and justify with our brain (intellect).
  8. I believe love is the strongest emotion we can activate in ourselves, our clients and business.
  9. I believe that businesses who help clients build an emotional connection (fall in love) with them will win in the future economy.
  10. I believe that we can use selling as a practice and way forward to raising human consciousness by bringing more integrity, empathy, and love to the world.

Although I didn’t mean it that way, I was too “transactional” before this program. I thought subliminally: If I charge people money, I must offer a lot of content, so that they see the value an “buy”. That was wrong thinking that led to the fact that I had pricing difficulty. I have learned here in the Sell From Love Academy that I have transformation I am bringing to my clients. Taking this course helped me approach people with my offers and for the first time I sold my program.

You can have good ideas and intention so that you can help many people succeed. But, if you don’t know what you’re really offering and how you’re going to get it to people, it unfortunately ends up being a wasted effort. If you really want to enrich this world with your offerings, you should take this course. It is an ultimate alignment with you and your offering, authentically and with integrity. After this course you will have a different attitude in how you present yourself and your offer.

– Noriko Kondo | Personal Brand Coach

The SELL FROM LOVE ACADEMY will teach you how to you to shift....

from

transactional selling

to

transformational selling

SELL FROM LOVE ACADEMY

In this 12-week online course you will learn how to focus on integrity, courage, and love to:

  • Use your unique gifts, talents, and expertise to build a business you love.
  • Navigate confidently through selling fears, uncertainties, and doubt.
  • Attract clients magnetically, promote with integrity and sell with ease.
  • Close sales naturally and find more purpose and meaning in your work

“The Sell from Love course exceeded my expectations, in more ways than I can count. Finka brings knowledge, experience, grace and empathy, and takes the fear out of the intimidating notion of selling - especially for Highly Sensitive people, like myself. When I completed my first sale, I was proud, but the support and celebration from Finka and the entire SFL community was a testament to the 'all in' support I felt from the beginning of the program. The content is relevant, the tools are invaluable. During my time in the program, I delivered my first presentation that resulted in 3 sales, and this is just the start! My transformation came from the knowledge I acquired, but even more, from the confidence I gained.”

Louise Taylor, Brand and Marketing Strategist

“The value you will receive from the Sell From Love Academy is truly priceless. Regardless of if you are feeling stuck, know you have a great idea but haven't started building, need the final push to launch or if you are ready to revisit your offer and approach, you belong in the Sell From Love Academy. I walked in struggling with pulling my vision together and articulating the transformation I can provide. During my time in the program I secured an initial investor, gained commitment from contributing members, began to build a client list and booked 3 corporate engagements.”

Melissa Marcelissen, CEO and Founder Vision Leadership, Equity, Diversity, Inclusion & Belonging Strategist

“Fear, is an unknown. There is no reason to have it here, you will have no fear and clarity of who you are and who your clients want to work with when you're done.  I now know how to sell and brand me with confidence. I walked away with the mindset I need to achieve my big dream.”

Craig Lerch, Real Estate Broker and Agent


The Sell from Love course exceeded my expectations, in more ways than I can count. Finka brings knowledge, experience, grace and empathy, and takes the fear out of the intimidating notion of selling – especially for Highly Sensitive people, like myself. When I completed my first sale, I was proud, but the support and celebration from Finka and the entire SFL community was a testament to the ‘all in’ support I felt from the beginning of the program. The content is relevant, the tools are invaluable. During my time in the program, I delivered my first presentation that resulted in 3 sales, and this is just the start! My transformation came from the knowledge I acquired, but even more, from the confidence I gained.

– Louise Taylor | Brand and Marketing Strategist

Here's What You'll Get

7 Learning Modules
Practice Guides and PDFs
Private Community
Get Your First 10 Clients Implementation Guide
Lifetime Access
JeNae Johnson

During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.

I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.

I have a better grasp on the value I bring and my Brilliant Difference.

– JeNae Johnson | Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist

Here's What You'll Learn

  • Complete your Welcome Kit
  • Set your intentions, goals and success measures
  • Complete the Sell From Love test
  • Complete the How to Fascinate personality brand assessment
  • Prepare your Project Plan to Success and mark your calendar
  • Review and agree to our Group Agreements and Personal Program Commitments
  • Get clear and confident on how to articulate the value you bring and results you deliver
  • Learn how to overcome the selling fears and doubt that hold you back from serving your clients
  • Define your ideal clients and the transformation they receive as a result of working with you
  • Learn core conversation skills that will help you easily engage with clients and invite them to work with you
  • Package and position your brand, knowledge, and expertise into offers your clients need and will value most
  • Design a thoughtful and values-aligned sales and marketing strategy that will attract dream clients, increase profits, and grow your business
  • Celebrate your progress and learning moments
  • Take the 5 Day “Offer A Day” Challenge to implement and practice your new Sell From Love skills
  • Create a sales and marketing plan for 2022 that feels easy, simple and fun!

During this program I was able to focus, rebrand and launch my vision in a way that’s aligned to me and the work I want to be doing. Thank you Finka for being the exceptional leader and coach you are, caring so much and for the results I was able to achieve. This program is life changing! If you have something important to share, you need to take this course.

– Kelly Smales | Corse Seven Coaching, Founder and Head Coach

Here's What You'll Walk Away With

Sell From Love consists of 7 core modules that walk you through the three pillars:

Love Yourself 
Love Your Client 
Love Your Offer 
Each training element is designed to help you sell with more confidence, earn more profit, reach more clients, and make a bigger impact.

MODULE 1

Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.

In this module you will:

MODULE 02

Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.

In this module you will:

MODULE 03

Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

 

In this module you will:

MODULE 04

Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

 

In this module you will:

MODULE 05

Define Your Clients' Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

 

In this module you will:

MODULE 06

Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

In this module you will:

MODULE 07

Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

In this module you will:

PLUS...

2 Bonus Offerings!

Bonus #1

Sell From Love Playbook

Your Name Here

Imagine what it would be like to have all your branding, sales, and marketing strategies in one place.  Imagine what it would be like if you had the clarity on the value you brought, who you serve, the transformations you deliver, and how your offers serve your clients and help you make money – on any given day.

No more doubt, indecision, or time and focus lost due to confusion and disorganization.

It’s possible! The Sell From Love Playbook is your one stop shop resource that you will create and walk away with in the Sell From Love Academy.  Have more confidence in yourself, make better decisions, bring more focus, and save loads of time all with your personalized Sell From Love Playbook.

Bonus #2

Proposal

Your Name Here (2)

The problem with most courses and digital programs is that you’re left to fend for yourself when it comes time to implement and put the stuff you learn into action. Well not here in the Sell From Love Academy. You will not only learn how to sell and market your products and services with more confidence, ease and integrity, you will also apply and practice your newfound Sell From Love knowledge and skills collectively. Once we complete the core curriculum, we spend a week together making offers! What that means is that you get to take action immediately so you can make sales and serve your ideal clients right away. Not only that, but you also get daily morning huddles to coach you through any fear blocks and inspire you to find the courage to invite clients into your offers so you can earn more profit and make a positive impact.

If most of the business-building advice you see feels like it doesn’t apply to your business, or doesn’t feel in-integrity with how you want to build your business, then this is the gentle, respectful, heart-centred program you’ve been searching for!

The Sell From Love Academy provides an entirely new framework within which to build a thriving, fulfilling, meaningful business. It supports creativity, self-compassion, respect and action. It is constructive, encouraging, inspiring and fun. By the end of the course I had created, priced, packaged and pitched a brand new, group program that will add $4500 of revenue to my next quarter!

– Kate Bonnycastle | Copywriter, Word Nerd

Frequently Asked Questions

When you sign up for the self-guided Sell From Love Academy, you will receive immediate access

Sell from Love Academy is delivered online and live. The online course is self-guided so you can complete the curriculum in your own time and at your own pace. The live program includes interactive workshops, open Q&A coaching calls, and an opportunity to engage live with Finka and all the students in the program. The next live program begins Spring 2022. Click here to be added to the waitlist. 

A big YES to this one. You can absolutely join us anytime when the live option is available. This way you get all the workshops, coaching with Finka and collaboration with the Sell From Love community. The live course is $1997 so you only need to pay the difference of $1300 to get all the goodies that come with the LIVE program. Click here to be added to the waitlist so you don’t miss our next live class.

Absolutely! You can add a bonus of 3 private (30 mins) laser coaching sessions to the SFL Academy program for $997. You will get 1:1 time with Finka focused on you and your business. Click here to join and add private coaching to your Sell From Love Academy experience.

To get the most out of the program and receive all the benefits it will create for you, allow yourself 2-3 hours a week.  This includes listening/watching to the learning modules and completing your practice guides.  Also add 5 minutes a day to check in on our private SFL Academy community group to tell us how you’re doing and to touch base with your SFL Academy peers.

I’m convinced that not only will you like it, but you will love it. However, if you join the program and complete the first two modules and decide it’s genuinely not for you, you can ask for a refund no questions asked. 

If you want to learn more information about the program, please book a call with us here.

Plus You’ll be Backed by a Risk-Free 14 day guarantee.

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What I know for sure is that the SELL FROM LOVE ACADEMY is the most holistic program for selling and marketing your personal brand, expertise, and services.

Remember, you’re not going it alone. With Finka as your coach and mentor, plus the SELL FROM LOVE Community by your side, you will get all the support and inspiration you need to take action, sell with confidence, get clients, and grow your business.

If you’re still uncertain if this will finally be the program for you, here’s what I propose: sign up and complete the first two modules to decide if the program is for you. This way you can try it out risk free!

If you don’t feel confident and motivated to move forward simply reach out, show us you’ve put in the work and we’ll refund your investment.
How does that sound?

Before I took the program, I was afraid to put myself out there and charge for things. I was scared of having the pricing conversation and felt stuck in “yucky” mode when it came to selling. I was making it mean something personally about me when I had to sell instead of giving indiscriminately. Now, after the program I am able to state my pricing and even convinced my business partner to NOT reduce our rates for an upcoming offer we had. I am able to really focus on loving my offer and making it an extension of the value and contribution I want to make in the world without feeling all self-conscious about it. If you’re overthinking it you’re doing yourself a disservice and wasting time and precious dollars! I wouldn’t waste one more hour and start selling from love now.

– Irina Mihaescu | Psychiatrist, Founder and Chief Energy Officer at Centre for Physician Wellness

“Sign up now. If you have been struggling with vision, clarity, focus, the nitty-gritty details of your work, who your work is for, is this the work you really want to do, are you in the wrong seat, and so on, this is the program for you.

This program will help you get the RIGHT clients. It will help you be the RIGHT provider of your service. Sell from Love will help you develop the confidence to believe in yourself and what you are offering when you are on the right journey.”

Christi Ratcliff, Coach, Speaker and Founder of Christi Ratcliff Coaching.

“I'm walking away with the ability to make decisions easier because of clarity. I'm not wondering what content to make, how to make it etc. There's a knowing that wasn't there before. ​

If you're having trouble finding your place in this new normal chaos of online marketing and business, you need this.”

David Keesee, Author, Podcast, High Performance Coach


“During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.​
I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.​ I have a better grasp on the value I bring and my Brilliant Difference” ​

JeNae Johnson, Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist

SELL FROM LOVE ACADEMY Return On Investment

Are You Ready to...

  • Earn recognition and revenue as the expert that people know, like and trust.
  • Spend more time doing the work you love, making a difference for clients while leaving your mark on the world.
  • Go home at the end of the day feeling like a valued partner and worthy contributor.
  • Design the balance you need in your life; choose what you want and love to do with your time.
  • Find more clarity, confidence, fulfillment, and fun in your work and life.

Finka, The Sell From Love program and the community Finka created really made the difference for me and helped me to finally get my many thoughts and ideas together into something I can really love and feel confident selling. Before the program, I had may thoughts, ideas, and skills that I struggled to bring together into a cohesive business model and offering. Now the path is so clear, my business model and offering are something I can get behind with confidence because I know the value and transformation it will bring to my clients. As I worked through the program, I was immediately applying what I learned, and my clients experienced the difference and I have had more referrals as result of it. This program is the best investment I could have made for myself, my business, and my clients!


Whatever you think this program is or will give you…it will be so much more. It is worth every dollar and every minute that you invest in it.

– Michelle Edwards | Global HR Executive

It's your time to:

Earn more Profit,
Reach more Clients,
Make a bigger Impact.
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The value you will receive from the Sell From Love Academy is truly priceless. Regardless of if you are feeling stuck, know you have a great idea but haven’t started building, need the final push to launch or if you are ready to revisit your offer and approach, you belong in the Sell From Love Academy. I walked in struggling with pulling my vision together and articulating the transformation I can provide. During my time in the program I secured an initial investor, gained commitment from contributing members, began to build a client list and booked 3 corporate engagements.

– Melissa Marcelissen | CEO and Founder Vision Leadership, Equity, Diversity, Inclusion & Belonging Strategist

Register today and get immediate access

Sell From Love Academy

$ 697 USD
  • One-time payment

Next live session begins in Spring 2022!

Join the waitlist!

Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: