SELL FROM LOVE™ ACADEMY
For Coaches, Consultants and Advisors
A new way to sell with ease, grace and integrity
for a profitable business you and your clients will love.
EARN MORE PROFIT
REACH MORE CLIENTS
MAKE A BIGGER IMPACT
Before I tell you about this game-changing program, let’s talk about who this is really for…
You’re an ambitious, empathetic, change maker who loves your work but doesn’t love selling it. You’re tired of struggling to get clients and are ready to build a business you love, that fear nor doubt, will hold you back from. It’s time to use your special gifts to make a difference and create financial freedom for you and your family.
If you’re a Coach, Consultant, Course Creator or Advisor who:
- Wants to build a business, but doesn’t know how to sell yourself or your work.
- Wants to grow your business, but you’re not connecting with ideal clients or closing the sales you need to generate the revenue you want.
- Wants to stop feeling overwhelmed with busy work and don’t have time to focus on the high value strategic work you need to do.
- Is not sure how to build your reputation, attract clients and ask for referrals, in a way that honours your personality and upholds your integrity.
- Struggles putting a price on the value you bring.
You are not alone!
There is another way… A better way to sell, work, and live:
Within SELL FROM LOVE ACADEMY you will learn:
How to love yourself, love your client, and love your offer so you can earn more profit, reach more clients, and make a bigger impact.

Hi, I’m Finka
your guide and mentor here at SELL FROM LOVE ACADEMY
For so long I thought I had to change who I was in order to fit into the world. I wanted to be seen as being the right kind of person who delivered results, met clients’ needs, and never relented in order to be valued at my work.
I knew there had to be a better way, a better way to connect with clients, create solutions that solved their problems, and feel good about sharing what I had to offer.
Sell From Love is built on my more than two-decade career in sales and a foundation of research that included 235 global interviews with entrepreneurs, financial advisers, coaches, consultants, and service-based professionals. I’ve participated in more than 800 coaching sessions, observing leaders directly coaching their sales teams and helping them improve their sales coaching skills so that their teams could sell with confidence, build client loyalty, and grow their business.
There is a better way to sell, work and live!
If you’re ready to experience greater meaning in your work, reach the right clients and offer a valuable solution that people need, I can help you.
The SELL FROM LOVE ACADEMY will teach you how to you to shift....
from
transactional selling
to
transformational selling™
SELL FROM LOVE ACADEMY
A 12-week, online, self-directed course to promote with integrity and sell with ease.


“The Sell from Love course exceeded my expectations, in more ways than I can count. Finka brings knowledge, experience, grace and empathy, and takes the fear out of the intimidating notion of selling - especially for Highly Sensitive people, like myself. When I completed my first sale, I was proud, but the support and celebration from Finka and the entire SFL community was a testament to the 'all in' support I felt from the beginning of the program. The content is relevant, the tools are invaluable. During my time in the program, I delivered my first presentation that resulted in 3 sales, and this is just the start! My transformation came from the knowledge I acquired, but even more, from the confidence I gained.”
Louise Taylor, Brand and Marketing Strategist

“The value you will receive from the Sell From Love Academy is truly priceless. Regardless of if you are feeling stuck, know you have a great idea but haven't started building, need the final push to launch or if you are ready to revisit your offer and approach, you belong in the Sell From Love Academy. I walked in struggling with pulling my vision together and articulating the transformation I can provide. During my time in the program I secured an initial investor, gained commitment from contributing members, began to build a client list and booked 3 corporate engagements.”
Melissa Marcelissen, CEO and Founder Vision Leadership, Equity, Diversity, Inclusion & Belonging Strategist

“Fear, is an unknown. There is no reason to have it here, you will have no fear and clarity of who you are and who your clients want to work with when you're done.
I now know how to sell and brand me with confidence. I walked away with the mindset I need to achieve my big dream.”
Craig Lerch, Real Estate Broker and Agent
Here's What You'll Learn
- Complete your Welcome Kit
- Set your intentions, goals and success measures
- Complete the Sell From Love test
- Complete the How to Fascinate® personality brand assessment
- Prepare your Project Plan to Success and mark your calendar
- Review and agree to our Group Agreements and Personal Program Commitments
- Get clear and confident on how to articulate the value you bring and results you deliver
- Learn how to overcome the selling fears and doubt that hold you back from serving your clients
- Define your ideal clients and the transformation they receive as a result of working with you
- Learn core conversation skills that will help you easily engage with clients and invite them to work with you
- Package and position your brand, knowledge, and expertise into offers your clients need and will value most
- Design a thoughtful and values-aligned sales and marketing strategy that will attract dream clients, increase profits, and grow your business
- Kick start your year with sales, clients and profit!
- Participate in the 5 Day “Offer A Day” Challenge to implement and practice your new Sell From Love skills
- Attend live morning huddles to get support, ideas, and inspiration to keep putting out offers with elegance and ease
- Celebrate your progress and learning moments
- Create a sales and marketing plan for 2023 that feels easy, simple and fun!

During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.
I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.
I have a better grasp on the value I bring and my Brilliant Difference.
– JeNae Johnson | Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist
Each training element is designed to help you sell with more confidence, earn more profit, reach more clients and make a bigger impact.

Plus You’ll be Backed by a Risk-Free 30 day guarantee.
What I know is that the SELL FROM LOVE ACADEMY is the most holistic program for selling and marketing your personal brand, expertise, and services.
I want you to gain the confidence, clients, and value you deserve because you chose to invest in this program.
If this program doesn’t meet your expectations, just let me know within 10 days from your purchase date and you will get a 100% refund.
This program has generated breakthrough results for coaches, consultants, workshop leaders, course creators, entrepreneurs, and I know it can do the same for you.

Before I took the program, I was afraid to put myself out there and charge for things. I was scared of having the pricing conversation and felt stuck in “yucky” mode when it came to selling. I was making it mean something personally about me when I had to sell instead of giving indiscriminately. Now, after the program I am able to state my pricing and even convinced my business partner to NOT reduce our rates for an upcoming offer we had. I am able to really focus on loving my offer and making it an extension of the value and contribution I want to make in the world without feeling all self-conscious about it. If you’re overthinking it you’re doing yourself a disservice and wasting time and precious dollars! I wouldn’t waste one more hour and start selling from love now.
– Irina Mihaescu | Psychiatrist, Founder and Chief Energy Officer at Centre for Physician Wellness

“Sign up now. If you have been struggling with vision, clarity, focus, the nitty-gritty details of your work, who your work is for, is this the work you really want to do, are you in the wrong seat, and so on, this is the program for you.
This program will help you get the RIGHT clients. It will help you be the RIGHT provider of your service. Sell from Love will help you develop the confidence to believe in yourself and what you are offering when you are on the right journey.”
Christi Ratcliff, Coach, Speaker and Founder of Christi Ratcliff Coaching.

“I'm walking away with the ability to make decisions easier because of clarity. I'm not wondering what content to make, how to make it etc. There's a knowing that wasn't there before.
If you're having trouble finding your place in this new normal chaos of online marketing and business, you need this.”
David Keesee, Author, Podcast, High Performance Coach

“During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.
I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.
I have a better grasp on the value I bring and my Brilliant Difference”
JeNae Johnson, Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist
SELL FROM LOVE ACADEMY Return On Investment
- After the program students had a 329% increase in understanding what action they needed to take to move forward to get clients with confidence.
- After the program students had a 367% increase in the confidence they needed sell their offers.
- After the program students had a 235% increase on their Brilliant Difference (aka value proposition) and walked away excited and eager to share it with others.
Are You Ready to...
- Earn recognition and revenue as the expert that people know, like and trust.
- Spend more time doing the work you love, making a difference for clients while leaving your mark on the world.
- Go home at the end of the day feeling like a valued partner and worthy contributor.
- Design the balance you need in your life; choose what you want and love to do with your time.
- Find more clarity, confidence, fulfillment, and fun in your work and life.

Finka, The Sell From Love program and the community Finka created really made the difference for me and helped me to finally get my many thoughts and ideas together into something I can really love and feel confident selling. Before the program, I had may thoughts, ideas, and skills that I struggled to bring together into a cohesive business model and offering. Now the path is so clear, my business model and offering are something I can get behind with confidence because I know the value and transformation it will bring to my clients. As I worked through the program, I was immediately applying what I learned, and my clients experienced the difference and I have had more referrals as result of it. This program is the best investment I could have made for myself, my business, and my clients!
Whatever you think this program is or will give you…it will be so much more. It is worth every dollar and every minute that you invest in it.
– Michelle Edwards | Global HR Executive
