Skip to content


For Coaches, Consultants and Advisors

A new way to sell with ease, grace and integrity
for a profitable business you and your clients will love.

Love Yourself 
Love Your Client 
Love Your Offer 
will teach you how to...




without fear, uncertainty, and doubt holding you back.

Before I tell you about this game-changing program, let’s talk about who this is really for…

You’re an ambitious, empathetic, change maker who loves your work but doesn’t love selling it.  You’re tired of struggling to get clients and are ready to build a business you love, that fear nor doubt, will hold you back from.  It’s time to use your special gifts to make a difference and create financial freedom for you and your family.

If you’re a Coach, Consultant, Course Creator or Advisor who:

You are not alone!

There is another way… A better way to sell, work, and live:

SELL FROM LOVE ACADEMY is the modern, principled way to rise above the noise, differentiate your work, add value and deliver a transformation to your clients and community

Within SELL FROM LOVE ACADEMY you will learn:

How to love yourself, love your client, and love your offer so you can earn more profit, reach more clients, and make a bigger impact.

Hi, I’m Finka

your guide and mentor here at SELL FROM LOVE ACADEMY

For so long I thought I had to change who I was in order to fit into the world.  I wanted to be seen as being the right kind of person who delivered results, met clients’ needs, and never relented in order to be valued at my work.

I knew there had to be a better way, a better way to connect with clients, create solutions that solved their problems, and feel good about sharing what I had to offer.

Sell From Love is built on my more than two-decade career in sales and a foundation of research that included 235 global interviews with entrepreneurs, financial advisers, coaches, consultants, and service-based professionals. I’ve participated in more than 800 coaching sessions, observing leaders directly coaching their sales teams and helping them improve their sales coaching skills so that their teams could sell with confidence, build client loyalty, and grow their business.

There is a better way to sell, work and live!

If you’re ready to experience greater meaning in your work, reach the right clients and offer a valuable solution that people need, I can help you.

The SELL FROM LOVE ACADEMY will teach you how to you to shift....


transactional selling


transformational selling™


A 12-week, online, self-directed course to promote with integrity and sell with ease.

“The Sell from Love course exceeded my expectations, in more ways than I can count. Finka brings knowledge, experience, grace and empathy, and takes the fear out of the intimidating notion of selling - especially for Highly Sensitive people, like myself. When I completed my first sale, I was proud, but the support and celebration from Finka and the entire SFL community was a testament to the 'all in' support I felt from the beginning of the program. The content is relevant, the tools are invaluable. During my time in the program, I delivered my first presentation that resulted in 3 sales, and this is just the start! My transformation came from the knowledge I acquired, but even more, from the confidence I gained.”

Louise Taylor, Brand and Marketing Strategist

“The value you will receive from the Sell From Love Academy is truly priceless. Regardless of if you are feeling stuck, know you have a great idea but haven't started building, need the final push to launch or if you are ready to revisit your offer and approach, you belong in the Sell From Love Academy. I walked in struggling with pulling my vision together and articulating the transformation I can provide. During my time in the program I secured an initial investor, gained commitment from contributing members, began to build a client list and booked 3 corporate engagements.”

Melissa Marcelissen, CEO and Founder Vision Leadership, Equity, Diversity, Inclusion & Belonging Strategist

“Fear, is an unknown. There is no reason to have it here, you will have no fear and clarity of who you are and who your clients want to work with when you're done.  I now know how to sell and brand me with confidence. I walked away with the mindset I need to achieve my big dream.”

Craig Lerch, Real Estate Broker and Agent

Here's What You'll Learn

  • Complete your Welcome Kit
  • Set your intentions, goals and success measures
  • Complete the Sell From Love test
  • Complete the How to Fascinate® personality brand assessment
  • Prepare your Project Plan to Success and mark your calendar
  • Review and agree to our Group Agreements and Personal Program Commitments
  • Get clear and confident on how to articulate the value you bring and results you deliver
  • Learn how to overcome the selling fears and doubt that hold you back from serving your clients
  • Define your ideal clients and the transformation they receive as a result of working with you
  • Learn core conversation skills that will help you easily engage with clients and invite them to work with you
  • Package and position your brand, knowledge, and expertise into offers your clients need and will value most
  • Design a thoughtful and values-aligned sales and marketing strategy that will attract dream clients, increase profits, and grow your business
  • Kick start your year with sales, clients and profit!
  • Participate in the 5 Day “Offer A Day” Challenge to implement and practice your new Sell From Love skills
  • Attend live morning huddles to get support, ideas, and inspiration to keep putting out offers with elegance and ease
  • Celebrate your progress and learning moments
  • Create a sales and marketing plan for 2023 that feels easy, simple and fun!

During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.

I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.

I have a better grasp on the value I bring and my Brilliant Difference.

– JeNae Johnson | Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist

Each training element is designed to help you sell with more confidence, earn more profit, reach more clients and make a bigger impact.


Unlock the Power of Love


Claim Your Brilliant Difference


Use Love as a Sales Strategy


Discover Your Essential Client Conversation Skills


Define Your Clients' Transaction to Transformation Story


Craft a Compelling Offer


Design a Marketing Strategy that Feels Good

Untitled design (17)

Plus You’ll be Backed by a Risk-Free 30 day guarantee.

What I know is that the SELL FROM LOVE ACADEMY is the most holistic program for selling and marketing your personal brand, expertise, and services.

I want you to gain the confidence, clients, and value you deserve because you chose to invest in this program.

If this program doesn’t meet your expectations, just let me know within 10 days from your purchase date and you will get a 100% refund.

This program has generated breakthrough results for coaches, consultants, workshop leaders, course creators, entrepreneurs, and I know it can do the same for you.

Before I took the program, I was afraid to put myself out there and charge for things. I was scared of having the pricing conversation and felt stuck in “yucky” mode when it came to selling. I was making it mean something personally about me when I had to sell instead of giving indiscriminately. Now, after the program I am able to state my pricing and even convinced my business partner to NOT reduce our rates for an upcoming offer we had. I am able to really focus on loving my offer and making it an extension of the value and contribution I want to make in the world without feeling all self-conscious about it. If you’re overthinking it you’re doing yourself a disservice and wasting time and precious dollars! I wouldn’t waste one more hour and start selling from love now.

– Irina Mihaescu | Psychiatrist, Founder and Chief Energy Officer at Centre for Physician Wellness

“Sign up now. If you have been struggling with vision, clarity, focus, the nitty-gritty details of your work, who your work is for, is this the work you really want to do, are you in the wrong seat, and so on, this is the program for you.

This program will help you get the RIGHT clients. It will help you be the RIGHT provider of your service. Sell from Love will help you develop the confidence to believe in yourself and what you are offering when you are on the right journey.”

Christi Ratcliff, Coach, Speaker and Founder of Christi Ratcliff Coaching.

“I'm walking away with the ability to make decisions easier because of clarity. I'm not wondering what content to make, how to make it etc. There's a knowing that wasn't there before. ​

If you're having trouble finding your place in this new normal chaos of online marketing and business, you need this.”

David Keesee, Author, Podcast, High Performance Coach

“During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.​
I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.​ I have a better grasp on the value I bring and my Brilliant Difference” ​

JeNae Johnson, Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist


Are You Ready to...

  • Earn recognition and revenue as the expert that people know, like and trust.
  • Spend more time doing the work you love, making a difference for clients while leaving your mark on the world.
  • Go home at the end of the day feeling like a valued partner and worthy contributor.
  • Design the balance you need in your life; choose what you want and love to do with your time.
  • Find more clarity, confidence, fulfillment, and fun in your work and life.

Finka, The Sell From Love program and the community Finka created really made the difference for me and helped me to finally get my many thoughts and ideas together into something I can really love and feel confident selling. Before the program, I had may thoughts, ideas, and skills that I struggled to bring together into a cohesive business model and offering. Now the path is so clear, my business model and offering are something I can get behind with confidence because I know the value and transformation it will bring to my clients. As I worked through the program, I was immediately applying what I learned, and my clients experienced the difference and I have had more referrals as result of it. This program is the best investment I could have made for myself, my business, and my clients!

Whatever you think this program is or will give you…it will be so much more. It is worth every dollar and every minute that you invest in it.

– Michelle Edwards | Global HR Executive

Finka_HS_2021_091A5337-retouched (1)

It's your time to:

Earn more Profit,
Reach more Clients,
Make a bigger Impact.

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Email us by filling out the form below and we’d be delighted to help.