Introducing
SELL FROM LOVE
ACADEMY
For Coaches, Consultants and Course Creators
A new way to sell with ease, grace and integrity
for a profitable business you and your clients will love.
Next session begins in Spring 2022!
EARN MORE PROFIT
REACH MORE CLIENTS
MAKE A BIGGER IMPACT
Before I tell you about this game-changing program, let’s talk about who this is really for…
You’re an ambitious, empathetic, change maker who loves your work but doesn’t love selling it. You’re tired of struggling to get clients and are ready to build a business you love, that fear nor doubt, will hold you back from. It’s time to use your special gifts to make a difference and create financial freedom for you and your family.
If you’re a Coach, Consultant, Workshop Leader or Course Creator that:
- Wants to build a business, but doesn’t know how to sell yourself or your work.
- Wants to grow your business, but you’re not connecting with ideal clients or closing the sales you need to generate the revenue you want.
- Wants to stop feeling overwhelmed with busy work and don’t have time to focus on the high value strategic work you need to do.
- Is not sure how to build your reputation, attract clients and ask for referrals, in a way that honours your personality and upholds your integrity.
- Struggles putting a price on the value you bring.
For so long I thought I had to change who I was in order to fit into the world. I wanted to be seen as being the right kind of person who delivered results, met clients’ needs, and never relented in order to be valued at my work.
I knew there had to be a better way, a better way to connect with clients, create solutions that solved their problems, and feel good about sharing what I had to offer.
Sell From Love is built on my more than two-decade career in sales and a foundation of research that included 235 global interviews with entrepreneurs, financial advisers, coaches, consultants, and service-based professionals. I’ve participated in more than 800 coaching sessions, observing leaders directly coaching their sales teams and helping them improve their sales coaching skills so that their teams could sell with confidence, build client loyalty, and grow their business.
There is a better way to sell, work and live!
If you’re ready to experience greater meaning in your work, reach the right clients and offer a valuable solution that people need, I can help you.
What I believe...
- I believe that most of us don’t consider ourselves as salespeople, yet we find ourselves in selling situations most of the time.
- I believe that selling is a skill you can learn and have ease, grace and dignity doing it.
- I believe that current sales tactics and practices are outdated and no longer work for the informed client.
- I believe that people don’t want transactions, they need and crave transformations.
- I believe that the secret formula to modern selling is authentic integrity, empathetic communication, and purposeful impact.
- I believe that love-based intentions and actions are fundamental to your business success over fear-based intentions and actions.
- I believe that we buy with our heart (emotions) and justify with our brain (intellect).
- I believe love is the strongest emotion we can activate in ourselves, our clients and business.
- I believe that businesses who help clients build an emotional connection (fall in love) with them will win in the future economy.
- I believe that we can use selling as a practice and way forward to raising human consciousness by bringing more integrity, empathy, and love to the world.
Although I didn’t mean it that way, I was too “transactional” before this program. I thought subliminally: If I charge people money, I must offer a lot of content, so that they see the value an “buy”. That was wrong thinking that led to the fact that I had pricing difficulty. I have learned here in the Sell From Love Academy that I have transformation I am bringing to my clients. Taking this course helped me approach people with my offers and for the first time I sold my program.
You can have good ideas and intention so that you can help many people succeed. But, if you don’t know what you’re really offering and how you’re going to get it to people, it unfortunately ends up being a wasted effort. If you really want to enrich this world with your offerings, you should take this course. It is an ultimate alignment with you and your offering, authentically and with integrity. After this course you will have a different attitude in how you present yourself and your offer.
– Noriko Kondo | Personal Brand Coach
from
transactional selling
to
transformational selling
SELL FROM LOVE ACADEMY
In this 12-week online course you will learn how to focus on integrity, courage, and love to:
- Use your unique gifts, talents, and expertise to build a business you love.
- Navigate confidently through selling fears, uncertainties, and doubt.
- Attract clients magnetically, promote with integrity and sell with ease.
- Close sales naturally and find more purpose and meaning in your work
The Sell from Love course exceeded my expectations, in more ways than I can count. Finka brings knowledge, experience, grace and empathy, and takes the fear out of the intimidating notion of selling – especially for Highly Sensitive people, like myself. When I completed my first sale, I was proud, but the support and celebration from Finka and the entire SFL community was a testament to the ‘all in’ support I felt from the beginning of the program. The content is relevant, the tools are invaluable. During my time in the program, I delivered my first presentation that resulted in 3 sales, and this is just the start! My transformation came from the knowledge I acquired, but even more, from the confidence I gained.
– Louise Taylor | Brand and Marketing Strategist
7 Learning Modules
Practice Guides and PDFs
LIVE Interactive Coaching Workshops
LIVE Open Office Hours
Private Community
Lifetime Access
Get Your First 10 Clients Implementation Guide
During my time in the program, I was able to build and create new service offerings for my clients, secure speaking engagements and develop consistency in my business development approach.
I walked away with a social media marketing habit, my corporate courage branding, the bold x brave webinar series and subsequent client engagements.
I have a better grasp on the value I bring and my Brilliant Difference.
– JeNae Johnson | Workplace Equity Strategist, Human Capital Consultant, Enterprise Change Specialist
- Complete your Welcome Kit
- Set your intentions, goals and success measures
- Complete the Sell From Love test
- Complete the How to Fascinate personality brand assessment
- Join our Private Sell From Love Academy Community
- Prepare your Project Plan to Success and mark your calendar
- Review and agree to our Group Agreements and Personal Program Commitments
- Get clear and confident on how to articulate the value you bring and results you deliver
- Learn how to overcome the selling fears and doubt that hold you back from serving your clients
- Define your ideal clients and the transformation they receive as a result of working with you
- Learn core conversation skills that will help you easily engage with clients and invite them to work with you
- Package and position your brand, knowledge, and expertise into offers your clients need and will value most
- Design a thoughtful and values-aligned sales and marketing strategy that will attract dream clients, increase profits, and grow your business
- Kick start your year with sales, clients and profit!
- Participate in the 5 Day “Offer A Day” Challenge to implement and practice your new Sell From Love skills
- Attend live morning huddles to get support, ideas, and inspiration to keep putting out offers with elegance and ease
- Celebrate your progress and learning moments
- Create a sales and marketing plan for 2022 that feels easy, simple and fun!
During this program I was able to focus, rebrand and launch my vision in a way that’s aligned to me and the work I want to be doing. Thank you Finka for being the exceptional leader and coach you are, caring so much and for the results I was able to achieve. This program is life changing! If you have something important to share, you need to take this course.
– Kelly Smales | Corse Seven Coaching, Founder and Head Coach
Sell From Love consists of 7 core modules that walk you through the three pillars:
MODULE 1
Unlock the Power of Love
The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.
In this module you will:
- Learn the difference between selling from love vs fear
- The reason why selling from fear is a default selling model
- Why today more than ever you need to sell from love
- How to leverage love as a business strategy
- A practical tool to help you stay on track and aligned to love
- Learn the top selling challenges we face, even before we start selling
- A new definition of selling that feels aligned and integrity to you and the impact you seek to make
- The biggest selling opportunities you have right now to earn more profit, reach more clients and make a bigger impact
- Learn how to build your business on a strong foundation from love, not fear
- The one essential strategy that will give exponential results in your ability to focus, deliver client impact, and create business growth
- Five ways fear will rattle you from you goals and how you can use love to get you back on track
- Learn the exact mindset to overcome the fear-based selling barriers you will inevitably face
MODULE 02
Claim Your Brilliant Difference
The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this module you will:
- Define what a Brilliant Difference is and why you need one
- Three barriers standing in the way of you discovering and claiming your Brilliant Difference
- The one easy trap we fall into that limits our potential and possibilities
- Five ways to discover the value and impact of your Brilliant Difference brings
- Discover a practical framework that will give you the words to clearly and confidently communicate your value
- Learn how to find words for your Brilliant Difference that your clients will understand and resonate with
- Describe four ways to effectively communicate your Brilliant Difference
- Learn how to craft the two most important words in your business and life
- Define the three value elements you need to sell with confidence and attract clients
- Craft the words to define your special gift and contribution
- Learn the five steps to crafting your Brilliant Difference Statement
- Learn how to curate a personalized list of brilliance that will give you the confidence you need to share your work and expertise
MODULE 03
Use Love as a Sales Strategy
The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.
In this module you will:
- Identify how to make change that finally lasts so you can follow through on your great ideas, big dreams, and bold ambitions
- Learn how our brain holds us back from moving forward on our business and life goals
- Describe the three zones we live and work in and how they affect your goals and results
- Design your Courage Zone moves, so you know exactly what action to take next without getting stuck in fear
- Identify how fear is getting in the way of your courage zone opportunities
- Define which fear-based protection strategies are limiting your impact and results
- Understand how to reframe the burdens fear puts in the way of your selling and marketing efforts
- Walk away with a newfound level of confidence that will give you an instant boost to overcome any challenge fear puts in your way with this one practical tool
- Recognize the three power tools to help you navigate the uncharted waters from your comfort zone to your courage zone
- Create a personal practice to help you have stay positive, gain more energy, design and stay committed to the outcomes you want to create
MODULE 04
Discover Your Essential Client Conversation Skills
The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients. You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact. In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser. You’ll also walk away with the most important conversation skills you need to that will help you do that.
In this module you will:
- Learn the two things happening during a sale and how it could trip you back into fear-land
- Understand how to unhook yourself from fear and reconnect to love so you can have client conversations that are built on a foundation of trust, connection, and confidence
- How to create a safe space for your clients to choose you as their trusted adviser
- Identify the three roles you play in any give client interaction and the most important role you need to be taking on
- The four must have skills to engage, invite and enroll your clients
- The role fear and love play in each of your essential conversation skills; how they hinder and help your clients
- Tips on how to use the four essential conversation skills in your client engagements to build strong, trust-based relationships
MODULE 05
Define Your Clients' Transaction to Transformation Story
The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.
At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.
In this module you will:
- Learn the one client niching strategy that will conquer your niche-fears
- Have the five qualifiers to determine if your ideal client is ideal
- Use market segmentation to describe your ideal client
- Describe the four transformations your client is seeking for you are facilitating a change in
- Identify the difference between what you are selling and what your clients are buying
- Have a list of open-ended questions to help you and your client discover the transformations they seek to create most
- Define your transformational impact you are delivering with your offer to your client
- Learn the benefits to having a transformation story
- Understand how to craft a transformation story, so you no longer get stuck in fear-based transactional details
- Have best practices on how to use your SFL Client Transformation Story in your client interactions
MODULE 06
Craft a Compelling Offer
The goal of this module is to clarify and confirm your most important thing – your offer. In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.
There are two important parts of the offer conversation we need to highlight here –
- What are you offering to your clients – what are they getting?
- What your clients are offering to you – what you are receiving for extending that offer?
In this module you will:
- Clearly describe what an offer really is
- Describe multiple forms of offers you have available to deliver to your clients
- Three ways to approach your offer so fear doesn’t get in the way and sabotage your efforts
- Understand how your offer fits into your overall clients’ experience journey
- Describe three pricing strategies that will help you determine the exact fees for your product and services
- Identify the key components associated to the financial health and well being of your business
- Build your business profit plan so you are clear on your goals and offers that will get you there
- Recognize the relationship with pricing your offers and making money
- How your beliefs about money influence and inform how you show in your business
- How selling from love will help you experience more happiness, success, fulfillment and earn more money doing it
- The comfort to courage zone path to making and receiving money for the work you love to do
MODULE 07
Design a Marketing Strategy that Feels Good
The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.
There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”
In this module you will:
- Recognize how fear holds you back from sharing your gifts and making a difference
- How selling from love will help you be more visible in your business and leadership
- Brainstorm visibility options that will grow your presence in the marketplace
- Understand how a sales funnel is clogging up clients and opportunities for you to connect and work with
- Identify the only marketing strategy that costs you nothing and can be attributed to the best visibility plan you can create for you and your business
- Learn about the four costs your client incurs if they buy from you and the one investment, they can make room in their budget
- Recognize your clients’ readiness to buy using this simple tool so you don’t get stuck spending time doing activities that don’t get you results
- Define how you will inform and enlighten your clients so that you increase brand and problem awareness to your ideal client
- Identify your core activities you will commit to build trust and engagement with your clients
- Assess your profit plan and determine your invite and enroll activities and commitments
- Design a marketing plan that feels good and is in alignment to you
PLUS...
4 Bonus Offerings!
Bonus #1
Sell From Love Playbook
Imagine what it would be like to have all your branding, sales, and marketing strategies in one place. Imagine what it would be like if you had the clarity on the value you brought, who you serve, the transformations you deliver, and how your offers serve your clients and help you make money – on any given day.
No more doubt, indecision, or time and focus lost due to confusion and disorganization.
It’s possible! The Sell From Love Playbook is your one stop shop resource that you will create and walk away with in the Sell From Love Academy. Have more confidence in yourself, make better decisions, bring more focus, and save loads of time all with your personalized Sell From Love Playbook.
Bonus #2
Offer a Day Practicum
The problem with most courses and digital programs is that you’re left to fend for yourself when it comes time to implement and put the stuff you learn into action. Well not here in the Sell From Love Academy. You will not only learn how to sell and market your products and services with more confidence, ease and integrity, you will also apply and practice your newfound Sell From Love knowledge and skills collectively. Once we complete the core curriculum, we spend a week together making offers! What that means is that you get to take action immediately so you can make sales and serve your ideal clients right away. Not only that, but you also get daily morning huddles to coach you through any fear blocks and inspire you to find the courage to invite clients into your offers so you can earn more profit and make a positive impact.
Bonus #3
Three Integration Weeks
Often learning feels like you’re drinking out of a firehose. Lots of new information, tips, and tools to learn to help you achieve your results. But all that does is create more confusion, overwhelm, and doubt. Where do you start? When will you have the time? How will you ever get proficient? The Sell From Love Academy has taken this into account. We want you to feel confident, calm, clear, and certain you can get it done! We have THREE “Integration Weeks” incorporated into the program. You will have a week to catch up and put the finishing touches on each of the Sell From Love Pillars. PLUS – at the end of each Integration Week you will present and get immediate feedback on your outcomes for that respective Sell From Love Pillar. How amazing is that? You get time to get back on track and coaching to keep you on your rails.
Bonus #4
Annual Planning Virtual Retreat
What would 2022 be like for you if you got clear on your goals, aligned to your intentions, and felt supported in your big vision? How about? More focus, energy, excitement, courage, and confidence to make it all happen. This special bonus will help you not only earn more profit, reach more clients, and make a bigger impact; you will have a thoughtful, do-able, and action-oriented plan that you won’t be able to wait to implement. Your 2022 will be in the bag, a dream waiting for you to catch up to. This promises to be a fun, full day, where you will have an opportunity to celebrate who you are and contrive a plan to become more of who you see yourself being.
If most of the business-building advice you see feels like it doesn’t apply to your business, or doesn’t feel in-integrity with how you want to build your business, then this is the gentle, respectful, heart-centred program you’ve been searching for!
The Sell From Love Academy provides an entirely new framework within which to build a thriving, fulfilling, meaningful business. It supports creativity, self-compassion, respect and action. It is constructive, encouraging, inspiring and fun. By the end of the course I had created, priced, packaged and pitched a brand new, group program that will add $4500 of revenue to my next quarter!
– Kate Bonnycastle | Copywriter, Word Nerd
Frequently Asked Questions
Our next Sell from Love Academy program kicks off Monday November 8th 2021.
Sell from Love Academy is delivered online and live. Each week you’ll receive a pre-recorded learning module in your inbox. This will include an audio and video of the module, a practice guide to capture your insights and action items, and a copy of all the presentation slides used. You’ll have a few days to dive deep into the materials on your own and in your own time. You’ll also be able to check in throughout the week in our SFL Academy private community with Finka and your SFL Academy peers. Then each week on Wednesday’s and Thursday’s we hop on Zoom to workshop and coach you through areas where you’re getting stuck, brainstorming ideas, and make decisions on your best next steps forward.
The live workshop calls are held every week on Wednesday’s 3:30 – 5:00pm EDT and live coaching Q&A calls are held every week Thursday’s from 3:00 – 4:00pm EDT. Our first live workshop starts Wednesday November 10th, 2021 and runs weekly throughout the entire program.
Absolutely! All calls will be recorded so if you end up missing them you can always catch up and not feel like you’ve missed out. If you can’t attend live, you can submit your questions prior to our coaching call, and it will be answered for you during the call for you. Plus, you’ll get so much out of hearing the questions and challenges your Sell From Love Academy peers are experiencing and learning from them too.
I get it! I was like that too till I found the right program that had my people. I often found that the people I was surrounded by at work or home didn’t always have the same interests or ambitions. It was difficult for them to understand, connect, and relate to my entrepreneurial desires and change maker spirit. Finding a like minded and spirited tribe as transformed how I look at group programs but more importantly transformed my leadership and business. As one of our previous students as said” It’s like spending time with your business BFF’s.” I say, jump in, and you’ll see your network expand exponentially.
Absolutely! You can add a bonus of 3 private (30 mins) laser coaching sessions to the SFL Academy program for $997. You will get 1:1 time with Finka focused on you and your business. Your coaching sessions can be used throughout your time in the program or anytime afterwards till June 30, 2022. Click here to join and add private coaching to your Sell From Love Academy experience.
In the event, the one-time tuition of $1997 is a stretch right now you can opt in with a 6-monthly payments of $387 USD.
To get the most out of the program and receive all the benefits it will create for you, allow yourself 2-3 hours a week. This includes listening/watching to the learning modules, completing your practice guide, and attending your live coaching/open Q&A call. Also add 5 minutes a day to check in on our private SFL Academy community group to tell us how you’re doing and to touch base with your SFL Academy peers.
I’m convinced that not only will you like it, but you will love it. However, if you join the program and complete the first two modules and decide it’s genuinely not for you, you can ask for a refund no questions asked. All refunds must be requested by Friday November 26th, 2021
If you want to learn more information about the program, please book a call with us here.
Plus You’ll be Backed by a Risk-Free 14 day guarantee.
What I know for sure is that the SELL FROM LOVE ACADEMY is the most holistic program for selling and marketing your personal brand, expertise, and services.
Remember, you’re not going it alone. With Finka as your coach and mentor, plus the SELL FROM LOVE Community by your side, you will get all the support and inspiration you need to take action, sell with confidence, get clients, and grow your business.
If you’re still uncertain if this will finally be the program for you, here’s what I propose: sign up and complete the first two modules to decide if the program is for you. This way you can try it out risk free!
If you don’t feel confident and motivated to move forward simply reach out, show us you’ve put in the work and we’ll refund your investment.
How does that sound?
Before I took the program, I was afraid to put myself out there and charge for things. I was scared of having the pricing conversation and felt stuck in “yucky” mode when it came to selling. I was making it mean something personally about me when I had to sell instead of giving indiscriminately. Now, after the program I am able to state my pricing and even convinced my business partner to NOT reduce our rates for an upcoming offer we had. I am able to really focus on loving my offer and making it an extension of the value and contribution I want to make in the world without feeling all self-conscious about it. If you’re overthinking it you’re doing yourself a disservice and wasting time and precious dollars! I wouldn’t waste one more hour and start selling from love now.
– Irina Mihaescu | Psychiatrist, Founder and Chief Energy Officer at Centre for Physician Wellness
SELL FROM LOVE ACADEMY Return On Investment
- After the program students had a 329% increase in understanding what action they needed to take to move forward to get clients with confidence.
- After the program students had a 367% increase in the confidence they needed sell their offers.
- After the program students had a 235% increase on their Brilliant Difference (aka value proposition) and walked away excited and eager to share it with others.
Are You Ready to...
- Earn recognition and revenue as the expert that people know, like and trust.
- Spend more time doing the work you love, making a difference for clients while leaving your mark on the world.
- Go home at the end of the day feeling like a valued partner and worthy contributor.
- Design the balance you need in your life; choose what you want and love to do with your time.
- Find more clarity, confidence, fulfillment, and fun in your work and life.
Finka, The Sell From Love program and the community Finka created really made the difference for me and helped me to finally get my many thoughts and ideas together into something I can really love and feel confident selling. Before the program, I had may thoughts, ideas, and skills that I struggled to bring together into a cohesive business model and offering. Now the path is so clear, my business model and offering are something I can get behind with confidence because I know the value and transformation it will bring to my clients. As I worked through the program, I was immediately applying what I learned, and my clients experienced the difference and I have had more referrals as result of it. This program is the best investment I could have made for myself, my business, and my clients!
Whatever you think this program is or will give you…it will be so much more. It is worth every dollar and every minute that you invest in it.
– Michelle Edwards | Global HR Executive
It's your time to:
The value you will receive from the Sell From Love Academy is truly priceless. Regardless of if you are feeling stuck, know you have a great idea but haven’t started building, need the final push to launch or if you are ready to revisit your offer and approach, you belong in the Sell From Love Academy. I walked in struggling with pulling my vision together and articulating the transformation I can provide. During my time in the program I secured an initial investor, gained commitment from contributing members, began to build a client list and booked 3 corporate engagements.
– Melissa Marcelissen | CEO and Founder Vision Leadership, Equity, Diversity, Inclusion & Belonging Strategist
Join the waitlist and get notified when the next session begins in Spring 2022!
