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Episode 13: What is Your Brand Saying? Be the Face of Your Business with Laura Beauparlant

Have you ever downplayed a success or diminished yourself to avoid making others feel badly?

What does empathy mean when you are the face of your business?

Your kind, compassionate and empathetic heart knows what it’s like when someone has not hit their stride or isn’t having the same success as you. 

But what if you’re using empathy muscles all wrong here. 

Thinking about how someone else will feel in a situation is a good thing.  But not if it requires you to diminish, downplay or devalue yourself, your work or your impact. 

Instead of reducing yourself, you need to shine even brighter.  By owning your light, you illuminate a path to helping them find theirs. 

My guest today, Laura Beauparlant, is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry.  

As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create authentic, memorable brands that consistently attract their ideal clients.   For over 16 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding. 

We talk about: 

How to love your clients so much, that you can love them out the door.  This is for when you know it’s time to bring a client relationship to an end.  Laura shares a gentle and kind way to do this with ease and grace. 

We also talk about subtracting to add.  I love this idea and it reminds me of the minimalist approach.  That by taking things away, removing things from your business and possibly people from your life, you will in turn fill it up with more meaning, success, and impact. Laura tells us how closing off one of her services, didn’t limit her results, rather it helped her close more sales. 

One of the biggest challenges we have is putting ourselves out there.  When you put yourself out there to shine brightly you put yourself up for judgement and criticism. This can be scary.  However, if you are going to bring your brilliance and be the strong face of your business you need to overcome these fears.  You’re meant to make big things happen – so we can’t have you limiting your light.  Listen in to learn how to overcome your visibility barriers. 

And finally, Laura and I talk a lot about what selling from love is and what it isn’t. Laura shares a strategy that helped her get clients when she demonstrated a love-based action on social media. 

I can’t wait for you to listen in and to learn how to shine brightly as Laura Beauparlant shows us her way. 

PS: If you loved this episode please head on over to your podcast app to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and the SFL podcast team appreciate you for listening and spreading the word. 

Resources and References highlighted in this episode:

Connect with Laura Beauparlant:

Learn more about the Sell From Love Community here.

Buy the Sell From Love book here!

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Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: