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Episode 14: It’s Not About the Sale. It’s About Building Relationships with Frances Hinojosa

Strengthen your relationships through courageous conversations.

Having that difficult conversation or being the bearer of hard news is not always easy.

And if you’re someone who endeavours to sell from love, tough love is not something we want to avoid – right?

This is an opportunity to reframe this difficult conversation into a courageous conversation.

You letting a client know you can’t do something for them or that it’s going to cost more than expected is an act of service – for you and for them.

By practicing being brave, you up-level your leadership and impact and you invite your clients and team to do the same.

My guest today Frances Hinojosa is the co- founder and President of Tribe Financial who’s mission is to dutifully help Canadians navigate the winding path towards homeownership.

Frances believes that the mortgage broker’s role has evolved. No longer is it merely about securing borrowers the best rates; the true value is providing clients financial mentorship by helping them plan and prepare for milestones and forks in the road in their financial future.

Frances was recently recognized by the Canadian Mortgage Professional as a 2020 Women of Influence in the industry for her passion and commitment in mentoring, guiding and coaching professionals in the industry.

The core theme of this episode is how to overcome fear, so we go out there having courageous conversations.

Today on the Sell From Love Podcast:
  • Client relationships: In order to best serve our clients, we can’t be afraid to have a difficult conversation. Instead, we need reframe this delivery of “bad news” into an act of tough love.
  • How you communicate and those specific triggers that set you off. It’s by gaining a deeper understanding of yourself you learn to understand others better.
  • Facing your fears through the practice of courageous conversations. We can’t pull back or shy away from these moments, because their hard, instead it’s in these moments we practice being brave and learn more about who we are and what we’re made of.

I can’t wait for you to listen in and to learn how to step froward into a courageous conversation as Frances Hinojosa shows us her way.

PS: If you loved this episode please head on over to your podcast app to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and the SFL podcast team appreciate you for listening and spreading the word. 

Resources and References highlighted in this episode:

Connect with Frances Hinojosa:

Learn more about the Sell From Love Community here.

Buy the Sell From Love book here!

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Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: