How do you find and define your personal brand? Why do you need one and why is it important?

I believe that figuring out your personal brand is a key determinant to your success.

When you know how you add value, the strengths and expertise you bring to the table, your most impressive personality traits and how make a meaningful difference to you clients and team you work with – your leadership, influence, and results you get will be transformed.

What I’ve learned is that defining and living out your brand takes work. It’s a deliberate effort. 

Something you consciously choose to do, not haphazardly stumble into.

If we leave it to chance, then we let go of our personal power to effect how we want to inform others about who we are.

Often people have said that your personal brand is what others say about you when you’re not in the room. It’s the perception of what others have of you. It’s the story they are telling themselves about who you are, what you do and what you bring to the table.

Now, would you want to leave that to chance?

Many moons ago I got clear on my personal brand.  I call it Your Brilliant Difference. I talk a lot about it in my book Sell From Love.  Knowing Your Brilliant Difference is fundamental to having more confidence, growing your business, and making a meaningful difference in your work.

Now it wasn’t easy to do this work. But it was the most worthwhile activity I’ve ever done in my career.  What I know for sure is that:

• When you are clear on who you are, you don’t pretend to be someone you’re not.
• When you know how you solve problems, you don’t hesitate to take the lead or share your POV.
• When you know how you add value, you confidently put yourself out there and make the ask.

Defining your personal brand is not narcissistic nor is it about boosting your ego.

I consider personal branding an aspect of a leadership that each and every one of us need to take responsibility for.

When you choose to define how you show up, how you serve and how you deliver results – that is when you get rewarded with more opportunities, more clients, and more resources.

My guest today, Amber Hurdle helps leaders confidently define and position their value so they can maximize their influence, focus and results.

As a dynamic professional speaker and CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm, she pioneers using both science and marketing principles to strengthen brands and leaders from the inside out. 

I’m excited to bring you this valuable conversation about how you can use your brand to sell from love.   In this episode with Amber, we talk about the importance in having a brand.  

Amber shares how starting out as the underdog in life, helped her figure out very quickly the significance of proactively defining her a personal brand.

She shares how asking for feedback was a key factor in helping learn how she added value and what she needed to do to improve and get better.  

Branding is not something that is limited to individuals. There are three types of brands we talk about in this episode:

1. Your personal brand defines your leadership and how you show up and add value.
2. Your employer brand defines your culture and how your teams come to work together and deliver results.
3. Your business brand defines your client experience and how they benefit from what you provide as an organization.

Each type of brand is critical to your success. 

At any given moment you, your team and your clients are making up stories how who you are and whether or not you are the person or company they want to work with or be associated to.

Amber share loads of wisdom that will help you find out how you get to choose what you want your brand to be.  I can’t wait for you to listen to this episode and get inspired to elevate your brand as Amber shows us her way.

Now let’s dive in!

PS: If you loved this episode please head on over to iTunes to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and them Sell From Love podcast team appreciate you for listening and spreading the word.