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Episode 6: Understanding You. Using your Brand to Pave your Path to Success with Amber Hurdle

Understanding You. Using your Brand to Pave your Path to Success.

How do you find and define your personal brand? Why do you need one and why is it important?

I believe that figuring out your personal brand is a key determinant to your success.

When you know how you add value, the strengths and expertise you bring to the table, your most impressive personality traits and how make a meaningful difference to you clients and team you work with – your leadership, influence, and results you get will be transformed.

What I’ve learned is that defining and living out your brand takes work. It’s a deliberate effort. 

Something you consciously choose to do, not haphazardly stumble into.

If we leave it to chance, then we let go of our personal power to effect how we want to inform others about who we are.

Often people have said that your personal brand is what others say about you when you’re not in the room. It’s the perception of what others have of you. It’s the story they are telling themselves about who you are, what you do and what you bring to the table.

Now, would you want to leave that to chance?

Many moons ago I got clear on my personal brand.  I call it Your Brilliant Difference. I talk a lot about it in my book Sell From Love.  Knowing Your Brilliant Difference is fundamental to having more confidence, growing your business, and making a meaningful difference in your work.

Now it wasn’t easy to do this work. But it was the most worthwhile activity I’ve ever done in my career.  What I know for sure is that:

  • When you are clear on who you are, you don’t pretend to be someone you’re not.
  • When you know how you solve problems, you don’t hesitate to take the lead or share your POV.
  • When you know how you add value, you confidently put yourself out there and make the ask.

Defining your personal brand is not narcissistic nor is it about boosting your ego.

I consider personal branding an aspect of a leadership that each and every one of us need to take responsibility for.

When you choose to define how you show up, how you serve and how you deliver results – that is when you get rewarded with more opportunities, more clients, and more resources.

My guest today, Amber Hurdle helps leaders confidently define and position their value so they can maximize their influence, focus and results.

As a dynamic professional speaker and CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm, she pioneers using both science and marketing principles to strengthen brands and leaders from the inside out. 

I’m excited to bring you this valuable conversation about how you can use your brand to sell from love.   In this episode with Amber, we talk about the importance in having a brand.  

Amber shares how starting out as the underdog in life, helped her figure out very quickly the significance of proactively defining her a personal brand.

She shares how asking for feedback was a key factor in helping learn how she added value and what she needed to do to improve and get better.  

Branding is not something that is limited to individuals. There are three types of brands we talk about in this episode:

  1. Your personal brand defines your leadership and how you show up and add value.
  2. Your employer brand defines your culture and how your teams come to work together and deliver results.
  3. Your business brand defines your client experience and how they benefit from what you provide as an organization.

Each type of brand is critical to your success. 

At any given moment you, your team and your clients are making up stories how who you are and whether or not you are the person or company they want to work with or be associated to.

Amber share loads of wisdom that will help you find out how you get to choose what you want your brand to be.  I can’t wait for you to listen to this episode and get inspired to elevate your brand as Amber shows us her way.

Now let’s dive in!

PS: If you loved this episode please head on over to iTunes to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and them Sell From Love podcast team appreciate you for listening and spreading the word.

Resources and References highlighted in this episode:

Connect with Amber Hurdle:

Learn more about the Sell From Love Community here.

Buy the Sell From Love book here!

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Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: