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Episode 7: Give Yourself Permission to Step Back to Move Forward with Dr. Greg Wells

Give Yourself Permission and Step Back to Move Forward.

2020 was a zinger. Nothing any one of us could have expected.

When the pandemic first hit, many (me included) we’re content with lock-down. It was a moment of pause on life, work, and business.  Everyone had to stop and slow down.  FOMO – fear of missing out didn’t seem as prevalent and was no longer in the driver’s seat. No one was moving, doing, or working – there didn’t seem much one would miss out on.

Instead, we took advantage and spent more time with our families.  Some found themselves in the kitchen baking bread while others in the living room playing board games. Everyone was home and for the most part, we seemed okay with it.

Fast forward, seven months in and most people have forgotten the gift of slowing down that now was all but a flicker of 2020.

The all too familiar hustle, busy, hurried rat race – a habit that is not easily broken was quick to move right back in. Now we’re juggling home and work in the same environment. No separation, no commuting or transition time from work life to home life – it’s all one big mash.

In my work with leaders in organizations and with business owners, one of the biggest needs’ they are seeking is time to think.  They don’t have space to hear themselves or figure out what they are thinking.   No room or quiet for Deep Thought.

It’s hard to innovate, design strategy or make sound decisions when you don’t give yourself the time or space to think. We need to think and go deep. Your leadership, creativity and results depend on it.

So how do you navigate a hustle life, urgent deadlines and decision making in unprecedented times?

You need to slow down. This is the paradox of how to get ahead. To move faster, get ahead, not miss out on an opportunity, you need to slow down to speed up.

I’ve learned this lesson, more times than I’d like to admit. You see, I’m one of those likes to push the envelope, stretch the limit and often my over ambitious goals and desires can get the better of me.  Especially when it comes to creating coaching and training programs, serving clients and doing what needs to get done to grow my business and the impact the work I do has.

As a professional or entrepreneur, you know what this hustle is like.  

It never feels like enough. You worry if you’ll meet your goals next quarter. You struggle to balance the admin work of your current client load while trying to figure out how to make time to promote your business so serve new clients. 

A number of years ago, I had one of my best sales years ever.  I was booked, well to be honest overbooked.  Between private coaching programs, keynotes and corporate workshops, hustle and busy was an understatement.  I worked so hard – the hustle was having me say yes to everything for fear that I would miss out on a sale or opportunity. Needless to say – I ended the year burned out. After that, I made a commitment to slow down.  

Today I wear a turtle charm around my neck to remind me of this promise. It’s an anchor that prompts me to slow down, stay in my lane and focus on my race. It takes FOMO out or helps manage my brains desire to compare myself to others. When decisions are made from fear no one wins and often we’re the ones that lose the most.

My guest today, Dr. Greg Wells best selling author, scientist and physiologist has dedicated his career to making the science of human limits understandable and actionable. He has a personal and professional obsession in health and performance, particularly under extreme conditions.

For over 25 years, Dr. Wells has worked with some of the highest-performing individuals on the planet, including Olympic and World champions, and with organizations ranging from General Electric to BMO, Deloitte, KPMG, BMW, Audi, Sysco Foods, YPO and Air Canada. 

A veteran endurance athlete, Dr. Wells has participated in the grueling Nanisivik Marathon 600 miles north of the Arctic Circle, Ironman Canada and the Tour D’Afrique, an 11,000 km cycling race that is the longest in the world. 

Dr. Wells is author of four best-selling books – Superbodies, The Ripple Effect, The Focus Effect and Rest, Refocus, Recharge.  Dr. Wells has a Ph.D. in Physiology, and continues to serve as a Senior Scientist in Translational Medicine at the Hospital for Sick Children in Toronto. 

He is the CEO and founder of Wells Performance, a global consulting firm committed to achieving the moonshot of helping teams, schools and businesses become places where people get healthy, perform optimally, and reach their potential

I’m am over the moon excited to bring you this enlightening conversation.

In this episode with Dr.Greg Wells, we talk about the importance of taking time to slow down to speed up.

It’s not about getting back to normal, rather re-imaging a future – is how he puts it.

He shares insights on the patterns of elite athletes and how, when they learned to play less, they gained more.

One of the things I really took away from this conversation is to allow ourselves to make burn out okay. Burnout tells us we stretched our limits.  It is the cost of hustling. 

Instead wronging ourselves for burning out consider it a tool to help you re-image and design your future with. By saying yes to everything – you’ve burned yourself out.

How could you now use the power of NO to proactively determine which opportunities you will be open to and say yes to.

That is the blessing of burning out, hustling and exhaustion gives us. It is a clarity call and confidence booster for decision making.

As we start 2021, many of us are making commitments, designing goals and resolutions for the year ahead.

If you’re feeling overwhelmed or daunted by what’s ahead or maybe you’re confused as to what goals to focus on – then you’ve got to hear the approach Dr. Greg Wells offers so you can build better habits, hit your goals and achieve your results.

I can’t wait for you to listen to this episode and get inspired to unlock your highest and best performance as Dr. Greg Wells shows us his way.

Now let’s dive in!

PS: If you loved this episode please head on over to iTunes to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and them Sell From Love podcast team appreciate you for listening and spreading the word.


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Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: