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Episode 8: How Would You Like to Be Addressed? It’s all about those finishing touches with Toi Sweeney

Show Notes:

When you walk in a room, turn on your video for a Zoom call or make a presentation to your team or a potential client – how do you want to be seen?

What do you want them to say, think and feel about You?

Now I don’t enjoy spending a whole of time on thinking about what I’m going to wear or even shopping for my wardrobe.  I’d rather spend time in a bookstore than a clothing boutique.

But I do value style, feeling good and using what I wear as an expression of who I am.

Even though I know it’s important, the fact that it is such a heavy lift for me to focus in on this area – it often takes a back seat.

I recall hearing Arianna Huffington co-founder of The Huffington Post and the founder and CEO of Thrive Global talk about how we can we are wasting valuable thinking time standing in front of our closets trying to figure out what to wear.

You see – making decisions about the clothes you’ll wear, the style you’re going put on or if you’re up to date on latest trends wears out one of your most critical leadership skills – decision making.

You have a finite capacity on how many decisions you can make before decision fatigue sets in and starts deteriorating the quality of decisions you’re making because you’ve already used up your capacity.

Now it’s not only about looking and feeling good and protecting your decision making well spring that your wardrobe comes into play.

You can use what you wear as a practice to define the intention of how you want to show up for your team, your clients, and your impact.

Asking questions like:

  • What do you want them to say, think or feel about you – after you leave the room. Is a sign of a leader who is mindful about their presence and impact.
  • What if I could give you an excuse and really good reason to shop and use your wardrobe as a business and leadership strategy?


My guest today, Toi Sweeney is the Founder and Chief Style Officer of the Well-Dressed Brand.

Toi is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and the author of Secrets of a Well-Dressed Brand.

From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network – QVC, she uses her background to tell stories through fashion.

Toi’s passion and talent has earned her a variety of honors and accomplishments.

Presented with a prestigious Telly Award and featured in The Philadelphia Inquirer, Main Line Today, and other mediums, where she lends her style expertise and innovative approach to video production, web commercials, and print pieces.

A motto that Toi stands by is this: “When you look good, you feel good. When you feel good, you are confident. When you are confident, the world is yours.”

Now isn’t there is a truth to that!

I am delighted to bring you this really interesting conversation.

Now you may be thinking what does your wardrobe have to do with how you sell, lead and work?

Well, you need to listen to this episode where Toi Sweeney, talks about the importance of how the way you dress informs and influences how you will be addressed.

She shows us how being more thoughtful about what you’ll wear and the style you’ll bring is a sign of mindful leadership.

Toi talks about creating a brand right closet that has you sitting in the driver’s seat controlling the narrative of what others say about you because you’re being intentional of how you’re showing up and representing yourself.

I can’t wait for you to listen to this episode and get inspired to style you brand and leadership as Toi Sweeney shows us her way.

Now let’s dive in!


PS: If you loved this episode please head on over to iTunes to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and them Sell From Love podcast team appreciate you for listening and spreading the word.

Resources and References highlighted in this episode:

Connect with Toi Sweeney:

Learn more about the Sell From Love Community here.

Buy the Sell From Love book here!

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Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: