Skip to content

Episode 67: How to Win Client Business with Doug Fletcher

Welcome to episode 67. In today’s episode, I have a great chat with Doug Fletcher about the consumer buying journey.

Doug Fletcher has 25 years of client development experience in management consulting, and is the best-selling author of How To Win Client Business and How Clients Buy (with co-author Tom McMakin). Doug is a leading U.S. educator on the topic of client development in consulting & professional services. He splits his time between speaking, writing and teaching. In addition to his consulting, Doug also serves on the board of directors of The Beacon Group, a growth strategy consulting firm headquartered in Portland, Maine.

Doug and I discuss why the consumer’s buying decision journey is so vastly different for products than professional services and what we can do to be good at winning client business in the work we do as service providers.

 

Specifically, here’s what you will learn:

  • What is the difference between selling a service compared to a physical product?
  • Why we have to unlearn everything we think we know about selling products in order to be good at winning client business in the work that we do.
  • What we can do to help ourselves increase the degree of confidence in our potential clients to buy from us.
  • Why patience is sometimes the fastest way to get what you want.
  • What we need to do as we share our services to build awareness and rapport
  • What blocks people from following through and what are some of the things that people can do to help them follow through?

Ready to learn more? Tune in!

 

Connect with Doug

Website: https://www.fletcherandcompany.net/ 

LinkedIn: https://www.linkedin.com/in/dougfletcher/ 

 

P.S: Let’s talk!  Do you want a free coaching call with me? 

If you’re a coach, consultant, or course creator that:

  • Wants to build a business but doesn’t know how to sell yourself or your work.
  • Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
  • Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
  • Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

Buy the Sell From Love book here!

Share on:

Join the Community

We’re building a better way to sell, work & live – together.

Identify your Sales Gap

Are you selling from love or fear?
Identify your Sales Gap.

GET IMMEDIATE RESULTS!

Email us by filling out the form below and we’d be delighted to help.

Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: