Skip to content

4-part, 3 month program to transform the way your company sells without compromising your purpose, people or profit


It's a crisis of confidence.

29% of customers trusted their bank to look after their long term financial wellbeing, down from 43% two years before.
(Accenture – 2020 Global Banking Consumer Study)

People want more authentic connections from their financial partners.

Is your team ready to:

The SELL FROM LOVE SYSTEM will transform the way your team sells.

Hi, I'm Finka.

“I believe that creating an authentic relationship with your customers shouldn’t come at the cost of compromising your people, purpose, or profits.” 

With 25 years sales experience in the financial world, a best-selling  author, course developer and leader in shifting the sales mindset, I know how hard it can be to affect change in an industry routed in legacy systems, culture and regulations.  It has been my mission to teach financial sales teams and leaders how to SELL FROM LOVE and shift from transactional to transformational selling, so they can retain and grow business, deepen client relationships and darn it – sell more stuff! 

The SELL FROM LOVE System offers the tools, skills and practical experience to help you make a difference from the front line to the c-suite. We would love to start working with your team today!

If you’re ready to get started – book a call  to see how the SELL FROM LOVE System could transform your team, impact, and results. If you’re looking for a quickstart – download the Selling Blindspots Assessment  to see where you could take the next best steps towards SELLING FROM LOVE.


My team is benefiting from my increased confidence as a leader and the empowerment I am passing to them in our coaching. Finka did a fantastic job. She helped me to think faster and talk slower which was a huge advantage for me.

What does the SELL FROM LOVE System include?

Shift from transactional to *transformational* selling ™


Introduction to the Power of Selling From Love Presentation

Identify Your Selling Gaps:
Recognize the top selling gaps that shortchange clients and hold you back from achieving the success and impact you want.

Recognize Selling Pitfalls:
Discover the #1 selling trap and how to use your purpose to pave a road to higher engagement, loyal clients, and more profit

Practice Love-based Selling:
Create invitations to deepen client relationships and learn the exact path to ask for the business that doesn’t compromise your values or integrity.


Identify Your Brilliant Difference Workshop

Identify Your Brilliant Difference:
Identify your individual and company Brilliant Difference so you can confidently articulate your value.

Build Your Confidence:
Get outside your comfort zone and demonstrate your Brilliant Difference in client conversations to create invitations to deepen member relationships.

Deepen Your Skills:
Learn how to manage your energy, regain resilience, and navigate selling fears and doubts with elegance and ease.


Shift from Transactional to Transformational StorySelling Workshop

Build Client Trust:
Create client friendly environments that cultivate trust and connection, making it safe for clients to choose to work with you.

Learn the 4-Skills of Conversation:
Identify the four essential conversation skills you need to have open, opportunity-filled client conversations.

Tell Your Client’s Story:
Tell your client’s transaction to transformation story so you can confidently invite them to work with your company.


Asking for the Business Workshop

Understand Your Value:
Understand the difference between impact vs cost pricing so you can convey the true value your client receives.

Invite Clients to Your Offer:
Identify how to use the science of decision making to help clients feel safe, connected and confident to choose you.

Ask for Their Business:
Learn to ask for your clients’ business consistently in a way that feels good to you and has your clients feel heard and understood.


How Do We Get Started?

1. Schedule a DISCOVERY CALL that works for you
2. Together we DESIGN the right solution for your team
3. Sell From Love and boost your impact and results

“Prior to Sell From Love, I'd tried many programs in the hope that one strategy or another would provide the breakthrough I needed to get my services out there. But the wisdom, insights and practical support provided through this program actually helped me start from a place of peace and clarity, rather than the anxiety and unanswered questions that always had me hesitating and stopping short in other programs. Do it - because it will give you clarity, boldness, self-accountability and freedom to truly do what you love with the people you love, using the offers you love and believe in.”

Return on Investment

*Past program participant results

Retain & Grow Business 
Deepen Client Relationships 
Sell More Stuff 

Email us by filling out the form below and we’d be delighted to help.

Module 07Design a Marketing Strategy that Feels Good

The goal of this module is to make your Brilliant Difference and Most Important Thing Offer – VISIBLE.

There’s a saying, build it and they will come. We wish that it worked this way, rather fear does; because then we wouldn’t have to put our selves out there, up for judgement and rejection. Sharing your work, your services and expertise can be scary. But when we come from a place of love, as author Susan Jeffers says we “feel the fear and do it anyway.”

That is how we sell from love. We acknowledge fears presence and at the same time we take action that is aligned to our deepest desire and highest potential and possibility.

In this module we talk about the journey of making you and your offer visible to your clients and the milestones along the way, that will ultimately get you both to a place of saying YES, to working with each other.

Visibility is an option you decide on. My hope after this module is that you make a decision to be visible, in a way that feels good to you and is on the edge of your comfort zone. We need more of you, your Brilliant Difference and your work out in the world. Let’s help your ideal clients find you by showing them where you are.

In this Module you will:

Module 06Craft a Compelling Offer

The goal of this module is to clarify and confirm your most important thing – your offer.  In essence, it is what are you selling that you will use to serve your clients with and help facilitate the transformations they are seeking.

There are two important parts of the offer conversation we need to highlight here –

  • What are you offering to your clients – what are they getting?
  • What your clients are offering to you – what you are receiving for extending that offer?

Fear as a tendency to get in the way when we get to this part of the selling process.  But, not anymore, because you’re seeing that your offer is not about you, it’s about your clients and what they will get as a result of working with you.

In this Module you will:

Module 05Define Your Clients’ Transaction to Transformation Story

The goal of this module is to help you identify what is really happening when you sell. There’s the thing you are selling, and then there’s the thing your client is buying. What are the differences? And how do you not let selling from fear interfere and water down your transformation to a transaction.

At every stage of selling, fear has an opportunity to enter, this is even more prevalent when we are engaging and enrolling a client into our offers. This module is all about getting you aligned to what you are really selling – a transformation and giving you the tools to communicate that to your clients. This way you and your client are on the same page with what you are selling and what they are buying.

In this Module you will:

Module 04Discover Your Essential Client Conversation Skills

The goal of this module is to help you learn and understand how to create an environment that facilitates trust, connection, and confidence with your clients.  You play a critical role in making this happen for yourself and your clients, so fear does not get in the way of your intentions and impact.  In this module you’ll learn how to create a safe space for your clients that help them choose you as their trusted adviser.  You’ll also walk away with the most important conversation skills you need to that will help you do that.

In this Module you will:

Module 03Use Love as a Sales Strategy

The goal of this module is to help you move from your comfort zone and into your courage zone with love. Selling is filled with opportunities for fear to poke its head up inevitably holding you back from sharing your work and making the impact you know you are here to make. This is why we need to acknowledge that fear will be there, especially in times when you’re doing something you’ve never done before or reaching for goals you’ve never set out to accomplish before. This module is all about equipping you with the right tools to move forward with confidence, elegance, and ease.

In this Module you will:

Module 02Claim Your Brilliant Difference

The goal of this module is to help you discover and name your Brilliant Difference. This uniqueness you bring is here to add value and make change in the world. It’s here to make the word a better place. Focusing on who you are and finding the words to articulate your Brilliant Difference is fundamental to loving yourself, the first pillar to sell from love.
In this Module you will:

Module 01Unlock the Power of Love

The goal of this module is to increase awareness of when you are selling from love vs. fear and how embracing a new definition of selling will help you move closer to love.  Plus, you’ll learn all about how to manage the fears you face every time you market yourself and your business, make offers to sell your products and services, start on a new project or business idea.

In this Module you will: